How Gifts For Women At Work Can Help
In our last Blog, we reiterated that our website provides gift ideas to both men & women. Questions we get most asked are:
Do men & women shop differently?
Is there a study that shows different shopping habits?
How is a male shopping behavior different versus female shopping behavior?
Where are men & women likely to shop online or in a brick mortar store?
Which online store is used to buy the most gifts?
Which colors appeal to men & women on websites?
These are some questions we will tackle today.
Let’s dive in.
Do Men & Women Shop Differently?
Short answer – yes men and women do shop differently for gifts. It’s not uncommon to go to a mall and find all seats taken by men of different age groups. What are they doing there?
Waiting patiently for their spouses, sisters, or colleague who have gone shopping at Macy’s, Nordstrom, JC Penney, H&M, or Forever21, just to name a few.
They look bored and would rather be anywhere than there! But they are there to keep their women and lady shoppers happy.
Now, if you were to find any of those women, you’ll find them happy, excited and absolutely loving the experience. How do I know this for sure?
I am one of those women who loves to shop with her husband. On most of our shopping trips, he faithfully stays with me while I touch & feel beautiful clothes and then select maybe 5 out of which I will end up buying one. Sounds, familiar to you?
So, at some stage, he gets tired and decides to sit down while I continue with my shopping for me or gifts for him, family, or colleagues.
There isn’t anything wrong with this behavior. Men & women are different. We are meant to be different so it is natural that we even shop differently.
Is there a study that shows different shopping habits?
There are several studies that show the different shopping habits of men & women.
5 Reasons Men & Women Shop Differently Today Click To TweetMale Shopping VS Female Shopping Behavior
Though both men & women are on a mission to shop gifts they do it in a very different way. Both men & women have a unique way of shopping irrespective of time & price.
| Men | Women |
| Fast or quick shoppers | Like the hunt -products |
| Quality is important | More for Discounts |
| Loyal to Brands | Customer Service |
| Decide on factual data | Emotional Shoppers |
| a utilitarian, more logic-based approach | hedonic shoppers. |
| men on a mission | women on a journey |
| men prefer online | women prefer store |
Where are men & women likely to Shop?
Which Online store is used to buy most ‘gifts’?
Different Colors Appeal to Men & Women on Websites?
First of all, the most interesting factor is that blue is the most preferred color for both men and women. Maybe this is obvious as if you ask people their favorite color, many do say blue!
Blue also comes in variety of different shades from turquoise to royal blue through to dark navy. found that it’s associated with clean water, clear skies, authority, truth and tranquility.
Just like favorite colors, men and women have the similar distaste for certain hues.
Regardless of gender, brown, orange, and yellow are at the top of people’s least favorite colors.
Why is this information important?
This will help you as a business owner to appeal to your niche gender better by chosing the appropriate colors.
At the end of the day my goal is to help small business owners succeed. If by selecting the proper brand color on their website will get more sales then let’s do it.
5 Reasons Men & Women Shop Differently Today Click To TweetConclusion
To conclude, since men and women are unique, it’s not surprising that they have different habits especially shopping.
Holiday season is almost here and both men and women will be out gift shopping. As business owners, prepare your stores with the right colors to attract the right customer.
As shoppers understand the psychology behind shopping among sexes to be more caring.
We at giftsforwomenatworks aim to promote love & relationship amongst us all by ‘gifts’ for family, friends & coworkers.
What do you think? Do leave your comments and don’t forget to subscribe.
5 Reasons Men & Women Shop Differently Today Click To Tweet
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